Alright, rant time. One of my clients received this email yesterday, and I have a few bones to pick. Social Signals != Direct Ranking Factor Search engines do not “consider social signals.” Matt Cutts has said that social signals are not a direct...
I recently had a source send me an ebook to use as a potential lead magnet. When I opened the ebook and started reading, I noticed that the title had [YOUR NAME HERE] and [www.YourWebsite.com] as placeholder text. However, this was odd, as the title of the book was...
Google recently announced that page experience will become a confirmed ranking factor on their official blog. These factors will evolve over time, but the first update will focus on core web vitals such as page load speed, how long it takes for the page to become...
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